Who we are
At Apple Box,
we are a team of skilled Salesforce administrators and leadership strategists, dedicated to empowering businesses with efficient, scalable solutions that minimize dependence on development. Our approach focuses on building declaratively within Salesforce, enabling powerful, adaptable workflows and automations without the need for extensive coding. By leveraging the full potential of Salesforce’s native tools, we help organizations optimize their processes, reduce costs, and maintain flexibility as they grow.
Our team isn’t just technical experts, we’re also seasoned leadership strategists. We understand that real transformation goes beyond tools; it requires clear guidance and cohesive leadership. That’s why we work closely with clients to identify and resolve leadership challenges, cutting through complexities to create a practical, growth-oriented roadmap. Our realistic approach, backed by years of experience in leadership reorganization, helps teams build a culture of authenticity, accountability, and continuous improvement.
From guiding your team through key Salesforce implementations to providing strategic insights that strengthen leadership, we are here to support your organization every step of the way. Whether you’re looking to streamline workflows, enhance team dynamics, or simply make the most of your Salesforce investment, we deliver solutions that align with your goals and help you grow with confidence.
Through innovative solutions and strategic problem-solving, we have built a reputation as results-oriented leaders, dedicated to creating an environment of collaboration and excellence.
Founder Profile
Stephen Reter
Founder | Innovative Project Strategist | Salesforce Certified Specialist
As the founder of the Apple Box Group, Stephen Reter combines strategic vision with a strong background in project management and business development, delivering innovative solutions that enhance workflows and drive organizational growth. Known for his hands-on leadership style, he fosters a culture of accountability, authenticity, and continuous improvement. A self-taught leadership expert, he has successfully guided multiple teams through leadership reorganizations, ensuring that each team member feels empowered and valued.
In addition to his leadership role, he has mentored numerous individuals aspiring to transition into the Salesforce ecosystem. His realistic, non-sugar-coated approach emphasizes the importance of commitment and practical skill acquisition, preparing his mentees to enter the field with confidence and clarity about the challenges and the rewards ahead.
With a suite of Salesforce certifications—including Admin, Advanced Admin, Platform App Builder, Pardot Specialist, and more, he has led significant company-wide transitions. He continuously addresses organizational inefficiencies by designing custom Salesforce objects, layouts, and automations that optimize data management and improve team dynamics.
