Who We Are
At Apple Box,
we are a team of skilled Salesforce administrators and leadership strategists, dedicated to empowering businesses with efficient, scalable solutions that minimize dependence on development. Our approach focuses on building declaratively within Salesforce, enabling powerful, adaptable workflows and automations without the need for extensive coding. By leveraging the full potential of Salesforce’s native tools, we help organizations optimize their processes, reduce costs, and maintain flexibility as they grow.
Our team isn’t just technical experts, we’re also seasoned leadership strategists. We understand that real transformation goes beyond tools; it requires clear guidance and cohesive leadership. That’s why we work closely with clients to identify and resolve leadership challenges, cutting through complexities to create a practical, growth-oriented roadmap. Our realistic approach, backed by years of experience in leadership reorganization, helps teams build a culture of authenticity, accountability, and continuous improvement.
From guiding your team through key Salesforce implementations to providing strategic insights that strengthen leadership, we are here to support your organization every step of the way. Whether you’re looking to streamline workflows, enhance team dynamics, or simply make the most of your Salesforce investment, we deliver solutions that align with your goals and help you grow with confidence.
Through innovative solutions and strategic problem-solving, we have built a reputation as results-oriented leaders, dedicated to creating an environment of collaboration and excellence.
Owner Profile
Stephen Reter
Salesforce Solution Architect| Leadership Strategist
As the founder of the Apple Box Group, Stephen Reter is the director, producer, and problem-solver behind the scenes of Salesforce success stories. A film buff, F3 brother, and dedicated husband and father of four, he brings a storyteller’s eye to every Salesforce build—ensuring businesses have the right script, the right cast, and a workflow that runs smoother than a well-edited blockbuster.
With an emphasis on declarative solutions, Stephen specializes in designing Salesforce architectures that empower teams without relying on developers. He holds multiple Salesforce certifications—including Admin, Advanced Admin, Platform App Builder, Service Cloud, and Pardot Specialist—demonstrating his deep expertise in optimizing data management, crafting dynamic custom objects, and orchestrating flows. His years of hands-on experience as an admin for multiple companies leading company-wide Salesforce transformations and solving complex business challenges give him the ability to craft solutions that result in long-term success.
Beyond consulting, Stephen is passionate about mentorship, helping others break into the Salesforce ecosystem with a no-nonsense, real-world approach. He doesn’t sugarcoat the journey—he prepares mentees for the grind, the learning curves, and the victories that come with mastering the platform.
At the end of the day, whether he's guiding a Salesforce implementation, leading a leadership reorganization, or mentoring the next generation, Stephen is dedicated to building seamless, efficient processes that drive success—laying the foundation for thriving careers, strong teams, and a life filled with meaningful impact.
